About Us

Modest & Modern

BEAUTY BOUTIQUE

Providing Waterloo Region since 2020

We take pride in being a locally owned and family-operated business with roots in a passionate, women-led legacy. we've proudly offer an extensive range of hair and body care products and continue to grow as time goes on.

Visit us at 3101 Kingsway Drive, conveniently located across from the Fairway Bus Terminal.

Shop online with the convenience of FREE in-store pickup or Same-Day Delivery*.

Shop Now

We offer a wide range of products including:

Hair Care: Shampoos, conditioners, treatments, styling tools, and accessories.
Tools and Accessories: Brushes, combs, applicators, and more.
Body Care: Cleansers, moisturizers, serums, masks, and more.
Extensions: Pre-stretched, crochet, human hair and more.
Wigs: Lace wigs, hand-braided, straight, wavy, and more.

Visit Us

🤎 FROM Y’ALL

★★★★★
I love the same day delivery! They have great customer service and reply promptly:) I love how they have black girl friendly products (hope they keep adding more in demand ones)
Google Review
Kitchener, ON

★★★★★
The only beauty supply store you need to visit in KW! Friendly and knowledgeable staff, wide variety and well known brands available too.
Google Review
Kitchener, ON

★★★★★
Very helpful and friendly. Found everything we needed in one location.
Google Review
Kitchener, ON

★★★★★
Best beauty supply store in town!! Highly recommend.
Google Review
Kitchener, ON

★★★★★
My favourite shop in town to get all my hair supplies. Super friendly customer service and fair prices.
Google Review
Kitchener, ON

★★★★★
Went in today to find some products and to ask for some help for my 18 month old biracial daughter’s hair. The lady working there was very friendly and helpful and answered all of my questions! The products were well-priced and there were several options. Definitely a little gem of a place!
Google Review
Kitchener, ON